Fair.com, one of the nation’s leaders in mobile application sales platforms of cars, reached out to Steelblox in March of 2019 for some help with a small problem. They were growing so fast, they had no time to properly build out the sales center infrastructure. They needed a modular pop-up retail space.
We got connected with fair.com through a great relationship we have with renowned San Diego Architecture firm RAD LAB (radlabsd.com). And we must say...the initial call was met with some reservation. Fair.com needed a solution in 3 weeks...no ifs, ands or buts. Although our typical lead time is 6-10 weeks on Shipping Container Retail Popup projects like this, we rolled up our sleeves and dug into the details. I guess I should mention...we recognize a great opportunity when we see it, and there is no doubt, Fair is up to something big!
Over the next 5 days we hammered out design concepts with RAD LAB's and Fair’s design team. Turned around iterative designs concepts quickly, and pushed a final set of shop drawings through with urgency. The fair.com team loved the presentations by RAD LAB, and with the design approval we took off on a cool journey.
Our primary goal, prior to starting production was figuring out a way to cut out some production time. In order to do so we collaborated again with RAD LAB, and conceived an idea that would eliminate steel fabrication and welding. This process really eats up time, so the successful concept to use an “Open Side Shipping Container” significantly helped us realize a production schedule that made sense for the project.
Next, we put our procurement team to work sourcing from some of our best and most trusted suppliers like wayfair.com, aura hardwoods, and a super cool local LED lighting manufacturer; “just led lights”. For this project expediting just in time deliveries was only half the battle. Since the interior build outs were all custom, it required woodwork and cabinetry. We leaned on our stellar staff to put in a few extra hours and bring the project home.
It’s rare you see a project go from nothing to something in just 5 days...but that’s what our effort produced. A great solution for our client; Fair.com, and as always a satisfying feeling we helped another company solve a problem.
What fair achieved with the buildout:
This was a great project for our team, and we’re looking forward to our next ride with fair.com.
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Can you really build a publicly available commercial space with a shipping container? Well, actually yes you can. There are a few things you must know first: